'Newness to the firm'-variables in the NPD process of technology companies
Matti Haverila
| Year of publication: |
2011
|
|---|---|
| Authors: | Haverila, Matti |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 5.2011, 1, p. 29-45
|
| Subject: | Produktentwicklung | New product development | Technischer Fortschritt | Technological change | Marketingmanagement | Marketing management | Empirische Methode | Empirical method | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008934152