News media channels : complements or substitutes? ; evidence from mobile phone usage
Jiao Xu, Chris Forman, Jun B. Kim, & Koert Van Ittersum
| Year of publication: |
2014
|
|---|---|
| Authors: | Xu, Jiao ; Forman, Christopher ; Kim, Jun B. ; Ittersum, Koert van |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 4, p. 97-112
|
| Subject: | online media consumption | mobile news app | mobile news website | complementarity | pseudo-panel analysis | Mobiltelefon | Mobile phone | Mediennutzung | Media usage | Mobilkommunikation | Mobile communications | Website | Konsumentenverhalten | Consumer behaviour | Kommunikationsmedien | Communication media | Mobile Anwendung | Mobile application | Schätzung | Estimation | Mediale Berichterstattung | Media coverage | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381384