Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising
| Year of publication: |
2009
|
|---|---|
| Authors: | Leek, Sheena ; Christodoulides, George |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 1, p. 44-53
|