Next generation product development : Doubling R&D effectiveness

Product development management has evolved through major generations, and each successive generation has enabled far greater performance than the previous one. In the 1990s, aggressive competitors used time‐based product strategies to alter the competitive balance in their industries by applying the new product development practices of the time‐to‐market (TTM) generation. As a result, the introduction of new products accelerated by the end of the 1990s, eventually forced all companies to adopt these practices to remain competitive.

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Year of publication:	2004
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 9, p. 31-33
Publisher:	Emerald Group Publishing Limited
Subject:	R&D management \| Resource management \| Resource utilization \| Project management \| Portfolio planning \| Financial control

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540410556465 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015009832