Next-purchase prediction using projections of discounted purchasing sequences
Katerina Shapoval, Thomas Setzer
| Year of publication: |
April 2018
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|---|---|
| Authors: | Shapoval, Katerina ; Setzer, Thomas |
| Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 60.2018, 2, p. 151-166
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| Subject: | Customer relationship management | Campaign management | Feature generation | Purchasing sequence | Next purchase prediction | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Theorie | Theory | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12599-017-0485-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873667