Nexus between customer relationship management dimensions, customer involvement and customer retention : a mediation analysis in Ghana's hotel industry
Richard Kofi Opoku, Gloria Kakrabah-Quarshie Agyapong, Abdulai Alhassan
| Year of publication: |
2025
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|---|---|
| Authors: | Opoku, Richard Kofi ; Agyapong, Gloria Kakrabah-Quarshie ; Alhassan, Abdulai |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 8.2025, 3, p. 1010-1029
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| Subject: | Customer involvement and customer retention | Customer relationship management | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Ghana | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-04-2024-0279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272381