Niche marketing research : status and challenges
Kjell Toften; Trond Hammervoll
| Year of publication: |
2013
|
|---|---|
| Authors: | Toften, Kjell ; Hammervoll, Trond |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 3, p. 272-285
|
| Subject: | Nischenstrategie | Niche marketing strategy | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009760646