Niche Marketing Revisited: Concept, Applications and Some European Cases
| Year of publication: |
1994
|
|---|---|
| Authors: | Dalgic, Tevfik ; Leeuw, Maarten |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 4, p. 39-55
|