Niche strategy : merging economic and marketing theories with population ecology arguments
Eli Noy
| Year of publication: |
2010
|
|---|---|
| Authors: | Noy, Eli |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 1, p. 77-86
|
| Subject: | Nischenstrategie | Niche marketing strategy | Umweltökonomik | Environmental economics | Marketingtheorie | Marketing theory | Unvollkommener Wettbewerb | Imperfect competition | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956280