NICHER: An approach to identifying defensible product positions
| Year of publication: |
1995
|
|---|---|
| Authors: | Sudharshan, D. ; Ravi Kumar, K. ; Gruca, Thomas S. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 84.1995, 2, p. 292-309
|
| Publisher: |
Elsevier |