NICHER: An approach to identifying defensible product positions
| Year of publication: |
1995
|
|---|---|
| Authors: | Sudharshan, D. ; Kumar, K.R. ; Gruca, T.S. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 84.1995, 2, p. 292-309
|