No More Static - Continuously track customer satisfaction, so you can respond quickly to changing customer needs.
| Year of publication: |
2005
|
|---|---|
| Authors: | Fisher, Nicholas ; Lee, Alan ; Sparks, Ross |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 17.2005, 1, p. 14-20
|