No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Melissa Davies, Cole Armstrong and Matthew Blaszka
| Year of publication: |
2022
|
|---|---|
| Authors: | Davies, Melissa ; Armstrong, Cole ; Blaszka, Matthew |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 25.2022, 3, p. 406-427
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| Subject: | brand development | fan community | New team brand | NHL | team marketing | Markenführung | Brand management | Arbeitsgruppe | Team | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Ballsport | Ball game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14413523.2021.1937894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426216