No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
| Year of publication: |
2000
|
|---|---|
| Authors: | Kirmani, Amna ; Rao, Akshay R. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 2, p. 66-79
|