No pain, no gain : insights into changing individual volitional behaviour
Denni Arli, Krzysztof Kubacki, Sharyn Rundle-Thiele, Andre A. Pekerti and Aaron Tkaczynski
| Year of publication: |
May 2015
|
|---|---|
| Authors: | Arli, Denni ; Kubacki, Krzysztof ; Rundle-Thiele, Sharyn ; Pekerti, Andre A. ; Tkaczynski, Aaron |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 20.2015, 2, p. 170-187
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| Subject: | Social Marketing | Social marketing | Sport | Sports | Verbrauchereinstellung | Consumer attitudes | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011493109