No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Christoph Pachucki, Reinhard Grohs, and Ursula Scholl-Grissemann
| Year of publication: |
2022
|
|---|---|
| Authors: | Pachucki, Christoph ; Grohs, Reinhard ; Scholl-Grissemann, Ursula |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 8, p. 1703-1718
|
| Subject: | content marketing | narrative transportation | social media | social presence | storytelling | Narrative Methode | Narrative method | Social Web | Social web | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211046052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390991