No worries, eBay : displaying sales level information does not increase consumer price sensitivity
Yongfu He, Harmen Oppewal, Yuho Chung and Ling Peng
| Year of publication: |
2023
|
|---|---|
| Authors: | He, Yongfu ; Oppewal, Harmen ; Chung, Yuho ; Peng, Ling |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 12, p. 3099-3124
|
| Subject: | Consumer product choice | Online shopping | Price sensitivity | Price-quality relationship | Quality perception | Sales level display | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktqualität | Product quality | Preis | Price | Preiselastizität | Price elasticity | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2022-0545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448611