Non-comparative versus comparative advertising of quality
| Year of publication: |
2012
|
|---|---|
| Authors: | Emons, Winand ; Fluet, Claude |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 8753556. - Vol. 30.2012, 4, p. 352-361
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