Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies
Year of publication: |
2022
|
---|---|
Authors: | Sestino, Andrea ; Guido, Gianluigi ; Peluso, Alessandro M. |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan |
Subject: | blockchain | fashion | consumer behaviour | technology | consumption | digital marketing | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Blockchain |
Extent: | 1 Online-Ressource (XIX, 98 p. 8 illus.) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-07203-1 ; 978-3-031-07202-4 ; 978-3-031-07204-8 |
Other identifiers: | 10.1007/978-3-031-07203-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy, (2019)
-
Escobar Rios, Andrea, (2016)
-
Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela, (2017)
- More ...
-
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare, (2023)
-
Sestino, Andrea, (2024)
-
Elderly consumers and financial choices : a systematic review
Guido, Gianluigi, (2020)
- More ...