Non-price determinants of automotive demand : restyling matters most
Oleg Korenok; George E. Hoffer; Edward L. Millner
| Year of publication: |
2010
|
|---|---|
| Authors: | Korenok, Oleg ; Hoffer, George E. ; Millner, Edward L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 12, p. 1282-1289
|
| Subject: | Innovation | Markenführung | Brand management | Marktanteil | Market share | Kfz-Industrie | Automotive industry | USA | United States | 1995-2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008747498