Non-recognition of internally generated brands : implications for the usefulness of financial statements
Pieter van Aardt van der Spuy (Stellenbosch University)
| Year of publication: |
October 2015
|
|---|---|
| Authors: | Van der Spuy, Pieter |
| Published in: |
Journal of economic and financial sciences. - Johannesburg : University of Johannesburg, ISSN 1995-7076, ZDB-ID 2843939-9. - Vol. 8.2015, 3, p. 808-822
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| Subject: | Internally generated brands | International Accounting Standards Board (IASB) | The Conceptual Framework for Accounting | Trademarks | Asset recognition | Voluntary disclosure | IFRS | Markenführung | Brand management | Unternehmenspublizität | Corporate disclosure | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011520283