NON‐STORE RETAILING IN JAPAN: A HUGE AND POTENTIALLY LUCRATIVE MARKET

Non‐store retailing in Japan mostly takes one of three forms: mail order, door‐to‐door selling and on‐line shopping. There is still much scope for development in all these areas in Japan. However, there are many factors to take into consideration before achieving success in these areas. Two particular areas are distribution and marketing skills.

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Year of publication:	1990
Authors:	Sanghavi, Nitin
Published in:	International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 18.1990, 1
Publisher:	MCB UP Ltd
Subject:	Direct selling \| Consumer electronics \| Japan \| Mail order \| Retailing \| Sales methods \| Distribution \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000002931 [DOI]
Source:	Other ZBW resources

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