Nonmetric multidimensional scaling: a user's guide

Outlines the technique of nonmetric multidimensional scaling, revealing its uses and limitations in the field of market research. Presents various study results of consumer perceptions of convenience foods and of weekly newspapers in order to illustrate this. Suggests that nonmetric multidimensional scaling will be of future use in market research.

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Year of publication:	1973
Authors:	Doyle, Peter
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 7.1973, 2, p. 82-88
Publisher:	MCB UP Ltd
Subject:	Models \| Measurement \| Market research \| Consumer behaviour \| Retailing \| Food \| Newspaper publishing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005103 [DOI]
Source:	Other ZBW resources

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