"Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Data"
| Year of publication: |
1993
|
|---|---|
| Authors: | Lenk, Peter J. ; Rao, Ambar G. ; Tibrewala, Vikas |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 3, p. 288-304
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