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Der unvernünftige Kunde : mit Behavioral Economics irrationale Entscheidungen verstehen und beeinflussen
Bauer, Florian, (2014)
The strategic role of exchange promotions
Desai, Preyas S., (2016)
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao, (2022)
Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions
Zane, Daniel M., (2021)
Choosing what to choose from : Preference for inclusion over exclusion when constructing consideration sets from large choice sets
Goodman, Joseph, (2020)
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P., (2023)