Nordic-Systems ApS competitive advantage development

The main goal of this thesis is to suggest how Nordic-Systems ApS should develop its competitive advantage. Three objectives are formulated to reach the goal. The first thesis objective is to make situation analysis, which consists of external and internal analysis of the company. Situation analysis is used while determining competitive advantage creation opportunities for company and formulating the problem statement: what strategy to choose in order to outperform competitors in garage doors retail market in Denmark? According to formulated problem, empirical research was designed. Consequently next-to-last objective is to conduct empirical research which should help to solve the main problem. Empirical research was conducted according to Aaker’s quantitative research process. Therefore empirical research as well as external and internal analysis helped to collect data which is used while formulating managerial implications. The last objective of this thesis is to suggest how Nordic-Systems ApS could develop competitive advantage through competitive positioning with customers and defence against competitors. This is made in accordance to Walker’s G. Competitive Advantage Development model.The empirical research goal is determine what impacts residential buyers’ of Denmark decision while choosing from which company to buy garage doors. Six objectives are stated to reach the goal. Depending to formulated research objectives the type of research is descriptive and the data... [to full text]