Norm Extremity and Interpersonal Influences on Consumer Conformity
| Year of publication: |
1995
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|---|---|
| Authors: | Lascu, Dana-Nicoleta ; Bearden, William O. ; Rose, Randall L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 32.1995, 3, p. 201-212
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