Normative decomposition of the profit bridge into the impact of changes in marketing variables
Year of publication: |
2021
|
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Authors: | Smith, Tim J. |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 20.2021, 5, p. 530-545
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Subject: | Profit bridge | Margin analysis | Analytic modeling | Attribution | Measurement | Gewinn | Profit | Theorie | Theory | Rentabilität | Profitability |
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