Normative influences on impulsive buying behavior
Dennis W. Rook ; Robert J. Fisher
| Year of publication: |
1995
|
|---|---|
| Authors: | Rook, Dennis W. |
| Other Persons: | Fisher, Robert J. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 22.1995, 3, p. 305-313
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kauf | Purchase | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001193773