Nostalgia's fulfillment of agentic and communal needs : How different types of self-concepts shape consumer attitudes toward nostalgia
Jiyeon Nam, Yun Lee, Nara Youn and Kyoung-Min Kwon
| Year of publication: |
July-August 2016
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| Authors: | Nam, Jiyeon ; Lee, Yun ; Youn, Nara ; Kwon, Kyoung-min |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 4, p. 303-313
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| Subject: | Geschichte | History | Marketingmanagement | Marketing management | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1568 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570899