Nostalgia : triggers and its role on new product purchase intentions
Lan Xia, Joyce (Feng) Wang, Shelle Santana
| Year of publication: |
2021
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|---|---|
| Authors: | Xia, Lan ; Wang, Joyce ; Santana, Shelle |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 183-194
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| Subject: | Nostalgia | COVID-19 | New product adoption | Search for meaning in life | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Coronavirus | Innovation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012647777