Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Morris B. Holbrook and Robert M. Schindler
| Year of publication: |
2009
|
|---|---|
| Authors: | Holbrook, Morris B. ; Schindler, Robert M. |
| Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 411-442
|
| Subject: | Markenführung | Brand management | Emotion | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784636