Not all clicks are equal : detecting engagement with digital content
Yayu Zhou, Bobby J. Calder, Edward C. Malthouse and Yasaman Kamyab Hessary
| Year of publication: |
2022
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|---|---|
| Authors: | Zhou, Yayu ; Calder, Bobby J. ; Malthouse, Edward C. ; Hessary, Yasaman Kamyab |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 19.2022, 2, p. 90-107
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| Subject: | clickstream data | digital news | User engagement | user experience | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Kundenintegration | Customer integration | Digitalisierung | Digitization | Social Web | Social web | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2021.1924558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013327902