Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media
Yuanqiong He, Qi Zhou, Jessica Canfield, Hong Yuan
| Year of publication: |
2024
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| Authors: | He, Yuanqiong ; Qi, Zhou ; Canfield, Jessica ; Hong, Yuan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 183.2024, Art.-No. 114824, p. 1-17
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| Subject: | Friendship | Native advertising | Role ambiguity | Signaling | Social media | Social Web | Social web | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114824 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015143965