Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
| Year of publication: |
2019
|
|---|---|
| Authors: | Ford, Weixing ; Andrews, Demetra ; Sivaraman, Anuradha ; Krishnamurthy, Parthasarathy |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2019, 1 (22.11.), p. 57-67
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1794 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012188918