Not all posts are treated equal : an empirical investigation of post replying behavior in an online travel community
Year of publication: |
November 2018
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Authors: | Fang, Jiaming ; Lei, Chen ; Wang, Xiaoyuan ; George, Benjamin |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 7, p. 890-900
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Subject: | Online community participation | Post replying behavior | Feedback dynamics | Norm of reciprocity | Social exchange behavior | Social Web | Social web | Austauschtheorie | Social exchange theory | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour |
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