Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Yuping Liu-Thompkins & Leona Tam
| Year of publication: |
2013
|
|---|---|
| Authors: | Liu-Thompkins, Yuping ; Tam, Leona |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 5, p. 21-36
|
| Subject: | brand loyalty | habit | repeat purchase | cross-selling | retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenartikel | Brand | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793112