Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing
Lauren I. Labrecque, Priscilla Y. Peña, Hillary Leonard and Rosemary Leger
| Year of publication: |
2024
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| Authors: | Labrecque, Lauren I. ; Peña, Priscilla Y. ; Leonard, Hillary ; Leger, Rosemary |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 5, p. 970-999
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| Subject: | Advertising | Business ethics | Computer-mediated environments | Human-computer interaction | Information technology | Intellectual property | Interactivity | Marketing ethics | Personalization | Privacy | Social media marketing | Virtual agents | Online-Marketing | Internet marketing | Unternehmensethik | Social Web | Social web | Datenschutz | Data protection | Informationstechnik | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2024-0073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062990