Not all words are beneficial : the impact of management response contents on customer engagement behavior
Zili Zhang, Hengyun Li, Yang Yang, Yukuan Xu
| Year of publication: |
2021
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|---|---|
| Authors: | Zhang, Zili ; Li, Hengyun ; Yang, Yang ; Xu, Yukuan |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 93.2021, p. 1-11
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| Subject: | Management response content | Customer engagement | Causal explanations | Certain words | Uncertain words | Emotional words | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Führungskräfte | Managers | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102805 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012436041