Not always co-creation: introducing interactional co-destruction of value in service-dominant logic
| Year of publication: |
2010
|
|---|---|
| Authors: | Plé, Loïc ; Cáceres, Rubén Chumpitaz |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 24.2010, 6 (14.9.), p. 430-438
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