Not complacent but scared : another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Alexander Rusetski and Lewis K. S. Lim
| Year of publication: |
2011
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|---|---|
| Authors: | Rusetski, Alexander ; Lim, Lewis K. S. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 6, p. 501-516
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| Subject: | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Management-Informationssystem | Management information system | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009657849