(Not) giving the same old song and dance : givers' misguided concerns about thoughtfulness and boringness keep them from repeating gifts
Year of publication: |
2020
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Authors: | Givi, Julian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 87-98
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Subject: | Gift giving | Self-other decision-making | Thoughtfulness | Boringness | Variety seeking | Geschenk | Gifts | Konsumentenverhalten | Consumer behaviour | Experiment | Fundraising | Altruismus | Altruism |
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