Not just a party in the parking lot : an exploratory investigation of the motives underlying the ritual commitment of football tailgaters
Jenna Drenten, Cara Okleshen Peters, Thomas Leigh, and Candice R. Hollenbeck
| Year of publication: |
2009
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|---|---|
| Authors: | Drenten, Jenna ; Peters, Cara Okleshen ; Leigh, Thomas ; Hollenbeck, Candice R. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 2, p. 92-106
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| Subject: | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Ethnologie | Ethnology | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003857580