Not one and the same : published opinion as a poor predictor of public opinion
by Tobias Morath, Manfred Schwaiger, and Kristina Mahler
| Year of publication: |
2022
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|---|---|
| Authors: | Morath, Tobias ; Schwaiger, Manfred ; Mahler, Kristina |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 2, p. 3-23
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| Subject: | Corporate Reputation | Corporate Social Responsibility | News Media Reporting | Corporate social responsibility | Firmenimage | Corporate reputation | Öffentliche Meinung | Public opinion | Kommunikationsmedien | Communication media | Öffentlichkeitsarbeit | Public relations | Meinung | Opinion | Mediale Berichterstattung | Media coverage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365245