Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
| Year of publication: |
2013
|
|---|---|
| Authors: | Meißner, Martin ; Heinzle, Stefanie Lena ; Decker, Reinhold |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 3, p. 223-231
|