Note---Comments on "A Quantity Discount Pricing Model to Increase Vendor Profits"
Monahan (Monahan, J. P. 1984. A quantity discount pricing model to increase vendor profits. Management Sci. (June) 720--726.) adapted the quantity discount model of inventory theory to the problem of determining an optimal quantity discount schedule from a vendor's point of view, and opened up an important direction of research. However, his one-item, one-customer, one-vendor model is based on several implicit assumptions that must be judged unreasonable. Monahan must account for the vendor's inventory carrying charges and redefine his variable S<sub>2</sub>. It is shown that a rational vendor's manufacturing frequency would not be identical to the buyer's ordering frequency if the vendor's manufacturing setup costs are substantially larger than the buyer's ordering costs. A numerical example presented in this note also questions the practical usefulness of Monahan's model even after its theoretical inaccuracies axe corrected. Monahan's model may explain discounts that are a fraction of 1% of the price of an item, but it fails to explain commonly observed magnitudes of quantity discounts, such as 10% of the unit price.
Year of publication: |
1988
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Authors: | Joglekar, Prafulla N. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 34.1988, 11, p. 1391-1398
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | inventory/production: policies | pricing | marketing: pricing | inventory/production: deterministic models |
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