Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model

This note derives the Colombo/Morrison ‘hard-core loyal/potential switcher' model without assuming the existence of either hard-core loyals or potential switchers. We only assume that the relative probability of buying a product other than what one purchased previously is independent of this previous purchase. This result significantly extends the applicability of the Colombo/Morrison model.

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Year of publication:	1989
Authors:	Bordley, Robert F.
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 8.1989, 1, p. 100-103
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	mover/stayer models \| loyalty \| repurchase behavior

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.8.1.100 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008787648