Novel colors in packaging : boosting consumers learning through greater expectation violation
Xin Lin, Shuhan Ji, Mengying Liu, Jianping Huang
| Year of publication: |
2025
|
|---|---|
| Authors: | Lin, Xin ; Ji, Shuhan ; Liu, Mengying ; Huang, Jianping |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 2, p. 785-798
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| Subject: | packaging | adjacent color | associative learning | complementary color | consumer expectations | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Verpackung | Packaging | Lernen | Learning | Produktgestaltung | Product design | Erwartungsbildung | Expectation formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2444 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015334448