Novel product concepts from lead users : segmenting users by experience
Eric von Hippel
| Year of publication: |
1984
|
|---|---|
| Authors: | Hippel, Eric von |
| Publisher: |
Cambridge, Mass. |
| Extent: | 22 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 84,109 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004098279