Novye paradigmy marketingovych instrumentov v uslovijach transformacii sovremennoj ėkonomiki : monografija
Pod obščej redakciej d.ė.n, professora S.V. Karpovoj ; Federalʹnoe gosudarstvennoe obrazovatelʹlnoe bjudžetnoe učreždenie vysšego obrazovanija "Finansovyj Universitet pri Pravitelʹstve Rossijskoj Federacii" (Finansovyj universitet), Kafedra "Logistika i marketing"
| Year of publication: |
2020
|
|---|---|
| Other Persons: | Karpova, Svetlana Vasileva (ed.) |
| Institutions: | Finansovyj Universitet (issuing body) |
| Publisher: |
Moskva : Izdatelʹstvo-torgovaja korporacija "Daškov i K" |
| Subject: | Marketing | Marketingmanagement | Marketing management | Standortmarketing | Place marketing | Markenimage | Brand image | Digitalisierung | Digitization | Marktforschung | Market research | Russland | Russia |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 328 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | Russian |
| Notes: | In kyrillischer Schrift Text russisch |
| ISBN: | 978-5-394-04054-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257868